Website Statistics Terminology

Hit - A hit is any request to a web server. Each time a visitor downloads a page, clicks a hyperlink, views a graphic, or performs any other action on a web site, a call is made to the web server

Visit - A visit is one individual visitor who arrives at the web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.

Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visitors are visiting the website for the first time. The website can track this as unique by the IP address of the computer. The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer.

Page View - Once a visitor arrives at the website, they will search around on a few more pages. Each individual page a visitor views is tracked as a page view.

Sites The number of computing devices that have visited the website.

Kbytes - The number of Kilobytes (KB) that was sent out by the server during the specified reporting period. (1KB=1000Bytes).

Referrers - The visits from other websites or search engines.

Bandwidth describes the rate at which data is transferred between the website and computers connected to it within a specific time.

Users - The total number of active users.

New Users - The number of users who connected with your site for the first time.

Sessions - The number of site connections that lasted longer than 10 seconds or had 2 or more screen or page views. A session ends (times out) after 30 minutes of user inactivity.

Events Examples of events are loading a page or clicking a link.